Passive income is a buzzword these days, especially with the increased focus on work-life relationships. People try to retire early and live off passive income so they can live the life they want to live, rather than one defined by work. If you’re looking to make passive income online, the kind of income that comes in with work upfront but just maintenance work after that, you should consider learning something about Search Engine Optimization (SEO). SEO can help you build your passive income business by harnessing the power of the internet. Here’s how.
1. SEO Drives Traffic to Your Site
Whatever your passive income business is, you need the traffic to your website to make it successful. If people don’t visit your website, how are you going to make money? SEO exists to drive traffic to your website, so it follows that learning about and implementing SEO practices on your website will help get more visitors to your site.
2. Builds Brand Awareness
Even if it doesn’t directly result in driving traffic, SEO can also help you build brand awareness around your passive income business. With a professional-looking logo, which you can design for free here, ranking higher on search engine results gets your business in front of more people. Those people might not visit your website that first time, but sustained exposure to your brand over time can help build trust and make someone gradually aware of your brand.
3. Visitors Are Already Interested
If someone’s searching for keywords relevant to your business, they’re already “primed” for a potential sale. Improving your SEO rankings gets your passive income business in front of visitors that are easier to convert, all because they’re already interested in what you have to offer. You can improve your SEO ranking by following some of the tips here.
4. Keep Up-To-Date With Trends
Passive income is nice because it’s low-maintenance, but it’s not no-maintenance. You still have to keep your page current with the ever-changing algorithms that go into Google rankings. If you’re using SEO for your passive income online business, it forces you to stay up-to-date with trends in the field.
For instance, if your passive income business is affiliate marketing (more on that below), and you depend on SEO for landing products, you have to stay current on trends, Google’s search algorithms, and what your competitors are doing. In order to stay relevant and profitable, you have to put in the work to maintain or improve your own SEO.
5. Affiliate Marketing
Affiliate marketing is more a type of passive income business rather than a way that SEO can help your business, but pursuing affiliate marketing can help other passive income businesses you might have by giving your website more exposure or increasing the number of backlinks to your site. Affiliate marketing is when you create a website to promote someone else’s goods. Think “Top 10 ____” lists of products online. Those lists aren’t only to help you pick out your next hairbrush; they’re also to list products that the website earns money for selling.
SEO, in particular, helps affiliate marketers by attracting more affiliates as SEO improves. If your affiliate website ranks high in Google searches in a particular niche of products or services, you can sell that ranking to businesses in your niche. They’re paying you a portion of every sale (or newsletter signup or survey filled out) that a visitor to your site performs on their website. SEO makes all that possible.
Establishing a reliable stream of passive income is a great goal, and it’s never been more possible than it is with the internet. These tips can help you harness the power of SEO and turn your passive income stream into a veritable river.